Digital Engagement
It’s YOUR customer and should always be YOUR relationship.
Is it our industry’s mission to sell a vehicle and maybe a couple of F&I products or to also earn a recurring customer? Leadership and process are required if the latter is desired. The process to enhance Your Dealer Experience already exists.
Your Dealer ExperiencePhone solicitations, junk emails and random text messages are annoying and unwanted by most customers. Push notifications are native to your customers’ smart devices and are the highest engagement rate. Deliver valuable relationship building messages like “Thanks for buying your vehicle from us. We’re with you on your ownership journey. Click here to see a message from our grateful team.” to “Did you know you can enhance your ownership journey with the protection products you didn’t purchase with your vehicle?”
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If F&I is important to the dealers’ financial success, valuable to the customers’ ownership experience and necessary to build the customers’ loyalty back to their selling dealer, then why is all the revenue and relationship value left to the micro moment of the F&I presentation alone (during the vehicle sales process), when time and fatigue constraints always exist?
Capture MoreReplace the time consuming analog anarchy process of multiple 1-800 numbers, phone queues with call hold wait times, manual claim processing, online claim forms that only lead to a phone call anyway and claims apps that only work with one F&I administrator or certain F&I products with one unified solution.
Manage Claims
Reward programs work when they’re simple, easy to navigate and provide a desirable result. Deploy the modern day “Why Return Here” solution, beyond just “Why Buy Here” to incentivize your customers’ loyalty beyond the one-time transaction. The lifetime value of you customers must be continuously earned.
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