Sell a car verse earn a customer. What’s your strategy?
 /  January 17, 2021  /  
4 minute read

Sell a car verse earn a customer. What’s your strategy?

Why is customer retention so poor in the auto retailing industry? The answer is in the name…”auto retailing”. The primary […]

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 /  October 14, 2020  /  
1 minute read

Every company in the history of sales has their value proposition. This is a, “Our company is truly different from everyone else and valuable because…”

What’s Your Currency in the New Reality? Our Founder and CEO Steven Apicella has contributed to Agent Entrepreneur. Every company […]

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 /  September 1, 2020  /  
4 minute read

F&I PROVIDERS: In the customer’s digital ownership lifecycle journey (research – acquire – retain), are you part of the solution or problem?

Where do you stand with delivering great customer experience? Surveys reveal, 82% of companies believe they are meeting customer expectations […]

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 /  August 9, 2020  /  
4 minute read

How much has changed in ten years?…or even in this moment? The real question is…have you evolved to capitalize on those changes?

Do you remember the time when smartphones didn’t exist? It’s been around that long! The modern day smartphone was introduced […]

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 /  August 3, 2020  /  
5 minute read

A customer shows up at their selling dealer’s service drive for F&I support. Do you know what happens next?

Consider this daily occurrence…a customer needs F&I product support. They may search for their paper contract and look for the […]

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It's not if we connect, but how
 /  July 31, 2020  /  
5 minute read

It’s not if we connect, but how we connect

It’s a startling fact, that 7 out of 10 customers never return to their selling dealer…even after painstakingly selecting them […]

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 /  July 27, 2020  /  
3 minute read

Are you looking in the right direction?

I agree with the basic premise of learning from our past. However, using one’s past successes or failures when making […]

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Goal of Digital Engagement
 /  July 13, 2020  /  
3 minute read

Is the goal of digital engagement only customer acquisition (digital retailing)?

The real currency of an Amazon-like experience isn’t the one time digital purchase. It’s the iron clad loyalty earned from […]

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