What’s Your Currency in the New Reality?
Our Founder and CEO Steven Apicella has contributed to Agent Entrepreneur. Every company in the history of sales has their value proposition. This is a, “Our company is truly different from everyone else and valuable because…” foundational statement. Do you uniquely solve a significant problem or innovate a new opportunity that wouldn’t otherwise exist if not for your contribution?
I call this your individual or company’s “currency.” The question is, how much value does your currency have in today’s new reality? Author and motivational speaker, Simon Sinek, intelligently asks, “Why do some people succeed while others don’t, when each has the same access to the same products and resources…”